What was a huge gulf of 17.86 Lakh readers between Eenadu & Sakshi in their AIR counts in Q1, has now been narrowed down to just 2.53 Lakh in Q4 now. He says, “In the state of Andhra Pradesh, Sakshi has consolidated its position during 2019. Sakshi has recorded growth across all segments and Reddy says that the paper is now within striking distance of the leadership position. The focus on content has attracted the youth readership and led to good growth for the physical paper in this age segment. Our educational page, Bhavitha, a full page every day, is also is directly aimed at the youth and has really paid off. We revamped the business and sports section and it is now comparable to English papers. He says, “In May 2019, we decided to focus on our product, the quality of the product and the content. Reddy says that the paper’s drive to focus on content has reaped rich dividends in attracting youngsters to the physical product.
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